Wikipedia page views could be used to monitor global awareness of biodiversity, proposes a research team from UCL, ZSL, and the RSPB.
Using their new metric, the research team found that awareness of biodiversity is marginally increasing, but the rate of change varies greatly between different groups of animals, as they report in paper included in a special edition of Conversation Biology.
Lead author, PhD student Joe Millard (UCL Centre for Biodiversity & Environment Research, UCL Biosciences and Institute of Zoology, ZSL) said: “As extinctions and biodiversity losses ramp up worldwide, largely due to climate change and other human actions, it’s vital that the global community works together to protect biodiversity. But to do that effectively, we need buy-in from the public. MORE